After 25 years of running my couture bridal and evening wear brand Kosibah in London, I moved myself and my business to New York in September 2016.
I expected a bit of an adjustment and prepared myself for it, but the reality of the move was more profound than I could have imagined.
I have always believed you should never rest on your laurels or believe you have ‘made it’ because change is constant and you must keep up with it.
What I came to realise it is that despite my flagging up the possibility of my move from London to NY, it didn’t register with a lot of people and so I’ve had to step up my marketing and brand presence strategies to rectify this.
The move is a very positive step for the Kosibah brand because aside from my UK clients (I still retain my London studio and visit every 8 weeks for client consultations and fittings) the Kosibah brand is now easily available to clients all over the US.
I have thoroughly enjoyed exploring the Garment District of NYC and especially love the fact all you needas a designer (fabrics, trimmings, equipment, sample makers etc) can be found within 7th to 9th Avenues and 37th to 40th street.
Here are some beautiful fabrics I’ve come across and look forward to using to create my couture gowns.
l am now planning to visit a few cities in the US to hold one to one Bridal Consultations with potential clients. To get them to see and possibly try on Kosibah Sample couture gowns and then have a gown designed especially for them.
Which city and state do you think I should add to my list? The more the demand the more likely I’ll visit that city.